Our company is a leader in a recent brand-safety initiative which will give added confidence to our clients that their advertising will be displayed in a brand-safe environment.
As you may be aware, the IAB recently announced the adoption and implementation of its Ad Network & Exchange Quality Assurance Guidelines (QAG). These guidelines enhance control over the placement and context of advertising, build brand safety, and clarify the networks and exchanges marketplace by standardizing the information provided to advertisers. QAG is the only industry-endorsed certification program that exists today.
With an official launch on April 4, 2011, the IAB announced 17 inaugural companies, including ours, that achieved certification. The official announcement is here.
We underwent rigorous training, conducted an intensive internal audit, and assigned a compliance officer to meet the stringent criteria set forth in the IAB’s Quality Assurance Guidelines. We are proud of our compliance and what it means to our customers. We trust that our certification will add to your confidence in working with us.
If you have any questions or would like to know more about what this means to you, please contact your Epic or Traffic Marketplace representative.
We look forward to a continued relationship with our valued clients, and using our IAB QAG certification to increase brand trust across the entire online advertising spectrum.
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