DoubleVerify, the pioneer and worldwide leader in online media verification and compliance, published its 1H 2011 Trust Index last week. Epic Marketplace was named among the most compliant ad networks from January through June, 2011.
As advertisers have increasingly demanded verification to be included with third-party buys from ad networks, exchanges, DSPs and agency trading desks, the Trust Index has provided advertisers with in-depth data about partner compliance and brand safety trends in online advertising.
“The Trust Index has emerged as the industry standard for measuring advertising compliance and is a strong indicator of the positive impact media verification has had in online ad campaigns. Over the past 18 months, we’ve seen the continual decrease in the incidence rate of non-compliance when verification is applied,” said Oren Netzer, CEO of DoubleVerify. “Advertisers, networks and platforms that actively and consistently use verification on all of their campaigns and inventory are experiencing vast improvements in brand protection. This further indicates that online advertising needs to integrate verification on a long-term basis so that trust is permeated throughout the ecosystem.”
Epic Marketplace is pleased to be among the leaders in compliance, and is committed to maintaining their progress and leadership in the area of brand safety.
